Privacy Policy

Effective Date: June 01, 2026

Step2 IT Solutions ("Step2," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit step2itsol.com, contact us, submit an inquiry, interact with our advertisements, or use our services.

1. Who We Are

Step2 IT Solutions provides web design and development, custom software development, CMS development, ecommerce solutions, AI integration and workflow automation, SEO/AEO, digital marketing and related technology services.

Our business operates internationally, including through Step2 IT Solutions LLC in the United States and our development and operational resources in Pakistan.

Privacy inquiries may be sent to:

Email: info@step2itsol.com
US Location: Leesburg, Virginia, United States
Asia Location: Karachi, Pakistan

2. Information We Collect

Depending on how you interact with us, we may collect information including:

  • your name;

  • business or company name;

  • email address;

  • telephone or WhatsApp number;

  • project requirements and messages;

  • information submitted through website forms;

  • information submitted through Facebook, Instagram, Meta Lead Ads or other advertising platforms;

  • information you provide during calls, consultations or business communications;

  • information concerning services in which you have expressed an interest;

  • IP address, browser, device and general usage information;

  • referring pages, advertising campaign information and website interactions; and

  • cookie, analytics and advertising identifiers where permitted.

We ask that you do not send sensitive personal information unless it is necessary for a specific service and we have agreed to receive it.

3. How We Collect Information

We may collect personal information:

  • directly from you through our website;

  • through telephone, email, WhatsApp or other communications;

  • through consultation or quotation requests;

  • through Facebook, Instagram and other lead-generation forms;

  • through analytics and advertising technologies;

  • through cookies and similar technologies;

  • through referrals and business contacts; and

  • from service providers and platforms used to operate or market our business.

4. How We Use Your Information

We may use personal information to:

  • respond to inquiries;

  • arrange consultations;

  • prepare quotations and proposals;

  • provide and manage our services;

  • communicate about projects;

  • provide customer support;

  • improve our website, marketing and services;

  • measure website and advertising performance;

  • understand which services are of interest to prospective customers;

  • send relevant business or marketing communications where permitted;

  • prevent fraud, abuse and security incidents;

  • maintain business and accounting records; and

  • comply with applicable legal obligations.

We will not use information submitted through an inquiry for purposes materially different from those described in this Privacy Policy without an appropriate legal basis or notice.

5. Meta, Facebook and Instagram Leads

When you submit your details through a Step2 advertisement or lead form on Facebook or Instagram, Meta may provide the information you submitted to us.

We may use that information to contact you about the service, consultation, quotation or other request connected with the advertisement.

Your use of Facebook, Instagram and other Meta services is also governed by Meta's own privacy terms and policies.

6. Cookies, Analytics and Advertising Technologies

Our website may use cookies, pixels and similar technologies to operate the website, understand visitor activity, measure marketing performance and display or measure advertising.

These technologies may include services provided by companies such as Meta and Google.

Where required by applicable law, non-essential advertising or analytics technologies will be used only after appropriate consent has been obtained.

You may manage available cookie preferences through our website's cookie controls and through your browser or device settings.

Additional information may be provided in our Cookie Policy.

7. Legal Bases for Processing

Where UK or European data-protection law applies, we may process personal information on one or more of the following bases:

Consent — where you have provided consent for a particular activity.

Contract or pre-contractual steps — where processing is necessary to provide requested services, prepare a proposal or take steps requested by you before entering into a contract.

Legitimate interests — where reasonably necessary to operate, protect and improve our business, respond to business inquiries, maintain customer relationships or market relevant B2B services, provided those interests are not overridden by your rights.

Legal obligations — where information must be processed or retained to meet applicable legal, tax, accounting or regulatory requirements.

Where processing relies on consent, you may withdraw that consent at any time.

8. How We Share Information

We may share personal information with trusted third parties where reasonably necessary, including:

  • website and hosting providers;

  • cloud and technology service providers;

  • CRM and customer-management systems;

  • email and communications providers;

  • analytics providers;

  • advertising platforms such as Meta and Google;

  • payment processors;

  • professional advisers;

  • employees, contractors and approved team members who need the information to perform their work; and

  • government, regulatory or law-enforcement authorities where disclosure is legally required.

We require service providers handling personal information on our behalf to use it only for appropriate business purposes and to apply appropriate safeguards.

9. Sale of Personal Information

Step2 does not sell personal information for monetary consideration.

Certain advertising or analytics activities may be treated as "sharing," "targeted advertising," or similar activity under some privacy laws. Where applicable, we will provide any required choices or mechanisms regarding such processing.

10. International Data Transfers

Because Step2 works internationally and maintains operations and service providers in different countries, personal information may be accessed, processed or stored outside the country in which it was originally collected, including in the United States and Pakistan.

Where applicable privacy law requires additional safeguards for international transfers, we will take appropriate steps to protect the information in accordance with those requirements.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

  • whether an inquiry remains active;

  • whether we have an ongoing client relationship;

  • contractual requirements;

  • legal, tax and accounting obligations;

  • dispute-resolution requirements;

  • fraud and security prevention; and

  • applicable limitation periods.

When information is no longer reasonably required, we may securely delete or anonymize it.

12. Data Security

We use reasonable administrative, technical and organizational safeguards intended to protect personal information against unauthorized access, disclosure, alteration, loss or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

13. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information, including the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate information;

  • request deletion of information;

  • request restriction of certain processing;

  • object to certain processing;

  • withdraw consent where processing is based on consent;

  • request portability of certain information;

  • opt out of certain marketing communications; and

  • make a complaint to an appropriate privacy or data-protection authority.

Some rights are subject to legal conditions and exceptions.

To exercise an applicable privacy right, contact:

info@step2itsol.com

We may need to verify your identity before completing certain requests.

Right to Object

Where applicable law gives you a right to object to processing based on our legitimate interests, including certain direct marketing activities, you may exercise that right by contacting us at info@step2itsol.com.

You may unsubscribe from marketing emails through the unsubscribe option provided in the message where available.

14. California and Other U.S. State Privacy Rights

Residents of California and other U.S. states may have additional privacy rights where applicable law applies to Step2's processing activities.

These may include rights to access, correct or delete personal information and, in certain circumstances, to opt out of the sale, sharing or use of personal information for targeted advertising.

Requests may be submitted to info@step2itsol.com.

Nothing in this section is intended to provide rights that do not otherwise apply under applicable law.

15. Children's Privacy

Our website and services are intended for businesses and adults seeking professional technology services.

We do not knowingly seek to collect personal information from children through our business website or advertising campaigns.

16. Third-Party Websites and Platforms

Our website may contain links to third-party websites, applications and social-media services.

We are not responsible for the privacy practices of independent third parties. We encourage you to review their privacy policies before submitting personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, business practices or legal requirements.

When material changes are made, the updated version will be posted on this page with a revised effective date.

18. Contact Us

For questions, requests or concerns regarding this Privacy Policy or our handling of personal information, contact:

Step2 IT Solutions
Email: info@step2itsol.com
US Location: Leesburg, Virginia, United States
Asia Location: Karachi, Pakistan

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